Singer and songwriter IVI expresses herself in a variety of pop-infused genres from R&B to deep pop and synthpop, co-created with producer Coullin. Her 2021 single “Day x Night” held the top  position on Raadio 2 TOP 20 for the entire summer and became the channel’s most played song of the year. The summer of 2022 saw the single “Running Away” winning the local SKY Radio’s  contest among more than 250 applicants.